ABOUT US
Who We Are
Truechoice Merchant Limited is a registered, standardized forwarding company established in Kenya. We are known for our professionalism, reliability, and efficiency in offering logistics services globally. Our headquarters is located in Nairobi, Kenya, with operations globally through our freight network’s members.
We provide our customers with industry-best services through a team of experts who are readily available to meet expectations efficiently and effectively. The company has embraced modern technologies and innovations to improve services and meet changing global logistics demands.
We have established strong relationships with major shipping lines including APL, COSCO, EMC, MSC, MAERSK, OOCL, and others.
Mission
To provide innovative, reliable, and customer-focused logistics and freight forwarding solutions that meet the dynamic needs of our clients while upholding the highest standards of service, efficiency, and integrity.
Vision
To be the leading logistics and freight forwarding company in Africa, recognized globally for our commitment to service excellence, customer satisfaction, and sustainable business practices.
Our Core Values
Integrity
We operate with honesty, transparency, and accountability in every aspect of our business.
Customer First
Our clients’ success is our priority. We listen, understand, and deliver solutions that match their needs.
Reliability
We consistently deliver on our promises on time, every time.
Innovation
We embrace technology and continuously improve our systems and processes to offer cutting-edge logistics solutions.
Teamwork
We believe in collaboration – both internally and with our clients – to achieve common goals.
Excellence
We strive for operational excellence and professional service in everything we do.
Our Objectives
To deliver cost-effective and time-efficient freight and logistics services that enhance our clients’ operational capabilities and market competitiveness.
To establish long-term partnerships with global shipping lines, airline carriers, customs agencies, and suppliers to provide seamless end-to-end logistics solutions.
To invest in technology and innovation that improves tracking, documentation, and overall customer experience.
To ensure regulatory compliance and risk mitigation through expert customs brokerage and legal documentation.
To build capacity through continuous staff training and development, ensuring a team that is skilled, knowledgeable, and responsive.
To contribute to the economic development of Kenya and Africa by empowering local businesses through reliable and scalable logistics support.
Truechoice Merchants Limited is more than just a logistics provider – we are your committed partner in growth, trade, and supply chain success. Let us move your business forward – safely, swiftly, and strategically.